January 23, 2015

A Re-Look At Green Works Campaign

logoMany moons ago while applying to grad school, one program required I rework the advertising campaigns for any existing or make-believe products of my choosing as part of my application. Being a proud tree-hugger at heart, I turned to one of the products stored under my kitchen sink: Green Works cleaners. Nowadays, Green Works, which is owned by Clorox, is widely known and used, and is a staple in many homes, including mine. But back then, the idea of an all-purpose cleaner sans chemicals was nearly unheard of. So, liking the obscurity of the product, I took to their campaign, devising three ads inspired by those most responsible for Earth’s upkeep: Greek Gods — and proudly brusque ones at that. Full Disclosure: The school liked the idea. No opinion yet from Clean Works. If you’re reading this, Clorox, call me. We can work something out.


Client: Green Works Natural All-Purpose Cleaner by Clorox (Greek gods campaign)
Tagline: Clean responsibly


Ad 1
Copy: Gaea, goddess of Earth, works hard to keep the planet clean. So why piss her off.
Art: A woman draped in an apron and holding a mop with a bucket by her feet is sitting on a log in the middle of a pristine forest. She has a surly expression on her face, as if daring someone to mess with her or her forest.


Ad 2
Copy: Poseidon, god of the sea, works hard to keep the oceans clean. So why piss him off.
Art: A muscular man holding a trident in one hand and a mop in the other is standing at the bottom of the ocean. He has a long, flowing beard. He has a don’t-mess-with-me look on his face.Poseidon_sculpture_copenhagen_20051

Ad 3
Copy: Zeus, god of heavens, works hard to keep the skies clean. So why piss him off.
Art: An imposing man adorned in a floor-length robe and wearing sandals is holding a mop in one hand and a lightning bolt in the other. He is standing among an expanse of white puffy clouds, while a plane flies behind him. Again, he looks surly.

zeus_4To learn more:

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