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Eco-Friendly Wave Riding

January 27, 2015 |

Admission: I don’t surf. Never have. But for some strange reason, I’m drawn to the sport. During the rare occurrence when a surfing event appears on television, I’m there, entranced by the colors of the ocean, the warmth of the … Read More

A Re-Look At Green Works Campaign

January 23, 2015 |

Many moons ago while applying to grad school, one program required I rework the advertising campaigns for any existing or make-believe products of my choosing as part of my application. Being a proud tree-hugger at heart, I turned to one … Read More

EARTH-SAVING IDEA: Journey Not Over for Old Airline Seats

January 20, 2015 |

The folks at Portland, Ore.’s, Looptworks have a simple but powerful mission: “create beauty from what already exists and make it useful through smart design.” And boy did they soar high with their latest idea. This forward-thinking company partnered with … Read More

TOMS And Doing Something That Matters

January 8, 2015 |

One of the companies at the forefront of the expanding industry of Do Gooders is TOMS. Alright, I’m late to the game when it comes to spotlighting TOMS. But not being much of a shoe shopper (as my 10-year-old … Read More