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Mountfair Vineyards

The objective for this boutique winery is to increase traffic to its social media sites and raise awareness of its events by creating a new logo, concert posters, social media content, and press releases.


 

Press Release – For Immediate Release

Mountfair Vineyards

Contact: Lizzy xxxxxx

Phone: 434-xxx-xxxx

Email: xxx@mountfair.com

Largemouth Bass that Lurks Lake at Mountfair Vineyards Gets Its Own Wine

With a name like Bubba, it’s got to be a big fish. It’s also a big wine, and one of Mountfair Vineyards’ newest. And if someone catches it (the fish that is), they will walk home with a few bottles of Bubba (the wine that is) of their own.

Tucked at the foot of the Blue Ridge Mountains on the Appellation Wine Trail in Crozet, Va., Mountfair Vineyards is an award-winning small batch winery specializing in Bordeaux-style red blends with big flavor – and unique names. Besides Bubba, Mountfair is also now selling Commitment (Cabernet Franc blend), Jilted (Merlot blend) and Intertwined (Cabernet Sauvignon blend). Other blends the winery is known for include Inaugural, Blended Family and the popular tongue twister Wooloomooloo.

As for Bubba, it’s a blend of Cabernet Franc, Cabernet Sauvignon, Merlot and Petit Verdot grapes named after a Largemouth Bass that’s called the Mountfair Vineyards pond home since it was stocked five years ago. “No one is quite sure how big Bubba is,” explains Lizzy Kellinger, Mountfair’s general manager. “The few people who have seen it say it’s this big or this big,” stretching out her arms showing a fish reaching almost two-feet in length.

Bubba is big. He’s also confident that no can catch him. But here is your chance. Starting in September, any Mountfair Vineyards club member who reels in Bubba will win three bottles of the fish’s wine. If you’re not a club member, sign up in the tasting room then head down to the pond to cast your line. You can either bring your own rod or use the ones available here. But please, if you do snag Bubba, please throw him back. We’re kind of attached to him.

Mountfair Vineyards is located at 4875 Fox Mountain Road, Crozet, and is open 12-6 p.m. Friday-Sunday.

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For more information or to schedule an interview, contact xxx xxxxx or visit Mountfair.com.


 

THE RESULT

Mountfair Vineyards received three media hits in 12 months and saw a noticeable increase in the number of customers attending its weekly concerts and special events.